Kellogg Company (NYSE: K) today announced a transformational partnership with Katalyst, a studio for social media co-founded by
As part of its ongoing commitment to fight hunger, Kellogg teamed up with Katalyst to spotlight the issue through a new online video, directed by
"We are grateful to be working with Kellogg on such a meaningful project and excited to be creating people-powered content for social media networks as a powerful tool for change," said Kutcher, co-founder of Katalyst. "Innovative partnerships like this one demonstrate the good that companies can do when resources are pooled. The Katalyst team has been inspired by the thousands of voices that have emerged on Twitter, YouTube, Facebook and other social media platforms dedicated to ending hunger in America."
The goal of the video is to reach Americans through social media channels and encourage them to work together to help replenish food banks and feed the hungry by making donations to Feeding America. On the KelloggCares Facebook Page, consumers can become a fan, make a monetary donation to Feeding America and find out about other ways they can help fight hunger in their local communities.
"Hunger is an issue that often gets overlooked, especially here in
Kellogg hopes that by reaching consumers where they get much of their information - via the social web - it will engage even more people in the fight against hunger.
"Facebook gives people the power to share and connect around issues that are important to them," said
In addition to being available on the KelloggCares Facebook Page, the video will be distributed through a number of other social media channels to increase awareness of hunger and encourage donations. Katalyst will help distribute the video through the company's online social networks, and Kellogg will include information about this initiative on tens of millions of Kellogg's cereal boxes later this year.
"We are excited to partner with Kellogg Company, a longstanding supporter of Feeding America, in this important campaign to grow awareness and engagement in the fight against domestic hunger," said
This initiative is part of an ongoing commitment from Kellogg Company to help fight hunger. In April, the Company announced that it is donating an entire day's worth of cereal production - more than 55 million cereal servings - to Feeding America. The donation of 3.5 million pounds of cereal is worth approximately
"Kellogg Company is deeply committed to fighting hunger," said
Kellogg Company has been a committed donor to Feeding America since they were founded. Over the past 10 years, Kellogg has donated more than 224 million pounds of food to Feeding America. Over the last five years, Kellogg has contributed more than
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About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
With 2008 sales of nearly
About Katalyst Media
Katalyst, based in Los Angeles and New York, is a studio for social media creating digital, television and film properties. The Katalyst mission is to create thought-provoking and compelling content for multiple platforms. Founded by partners, Ashton Kutcher and Jason Goldberg, Katalyst film credits include "The Butterfly Effect" and "Guess Who," as well as the upcoming feature films "Spread" and "5 Killers." Television property credits include the hit series "Punk'd" and "Beauty and the Geek," in addition to network series "True Beauty" for ABC, "The Beautiful Life" for the CW, and "Excellent Adventure" for OWN. Digital properties include the "Blah Girls" (www.blahgirls.com), 24 Hours at Sundance (www.24hoursatsundance.com) and the Web reality series KatalystHQ (www.funspace.com/katalysthq).