A two for one match offer by Bank of America has helped raise more than 6 million meals for Feeding America's Give A Meal campaign less than a month after launching.
The unprecedented success of the program was bolstered by a generous match from Bank of America and its customers. This week the bank announced that they were increasing their support and pledged an additional $500,000 through Bank of America's Gift for Opportunity™ fund in matching dollars to the campaign for a potential total match of $1 million.
"Without the generous support of Bank of America and all of our partners we wouldn't have been able to reach six million meals donated so quickly," said Vicki Escarra, President and CEO of Feeding America, the nation's largest domestic hunger-relief organization."It really shows that collectively we can make sure that our friends, neighbors and co-workers won't have to worry about where their next meal is coming from this holiday season."
As the campaign's signature partner, Bank of America will contribute $2 for every $1 donated via http://feedingamerica.org/BankofAmerica or http://bankofamerica.com/give, now up to a total match of $1 million in order to make three times the difference in the fight against hunger. This is in addition to a $1 million contribution to Feeding America.
"With nearly 49 million Americans struggling with hunger, we couldn't be happier with the overwhelming response the Gift for Opportunity fund has received to date," said Kerry Sullivan, President, Bank of America Charitable Foundation."We continue to be amazed and grateful for the generosity of individuals during these challenging times and we're pleased to extend our corporate match to make three times the difference to help feed those at risk of hunger."
The Give A Meal campaign is also being supported by a number of celebrity and corporate partners.
Emmy Award winning talk show host Rachael Ray, celebrity Chef Mario Batali, host of ABC's The Chew, Australian chef and television star Curtis Stone, rock sensations Benji and Joel Madden, Entertainment Tonight correspondent Samantha Harris, Grammy Award winning singer Monica, Food Network star Ellie Krieger, chef and TV host Sara Gore, TV food critic and host Katie Lee, Extra Virgin husband and wife hosts actress Debi Mazar and chef Gabriele Corcos, and the platinum selling band OneRepublic have all lent their name to the effort.
Along with Bank of America, a number of other corporate partners have agreed to team up with Feeding America to fight hunger this holiday season. Corporate leaders such as Dillard's, HMSHost, HoneyBaked Ham, and Winn-Dixie have all also joined the Give a Meal effort and are partnering with their customers to donate meals this holiday season.
A running counter will be displayed on the Give a Meal webpage to tally the number of meals that have been donated during the campaign.
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About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.