New Video Highlights Hidden Hunger Problem for World Food Day

Video Depicts Hunger as a Problem Not Without a Solution

October 16, 2017

In conjunction with World Food Day, Feeding America®, the nation’s largest hunger-relief and food rescue organization, released a new video, “Hidden Hunger,” designed to raise awareness about hunger and wasted food in America. The video short depicts a mother and son on a typical day and the hardship they face when food is scarce.

More than 41 million people, including 13 million children, face hunger in the United States according to the most recent food insecurity report by USDA. At the same time, 72 billion pounds of safe, wholesome food ends up in America’s landfills each year.

A major theme of the video was to underscore the reality that more half of the households served by Feeding America report at least one working adult. Additionally, the video showcases the tremendous potential to reduce hunger by increasing efforts to eliminate food waste.

“Many people associate hunger with homelessness, but that is only a small portion of the people who are hungry in America,” said Catherine Davis, Chief Marketing & Communications Officer at Feeding America. “Often, they are neighbors or the people we see every day, but we simply don’t know that they don’t have enough food for themselves or their families. We wanted to call attention to that reality and how we can help."

The brand video was filmed in Chicago using local talent. Amanda Speva and Anna Kate Roche co-wrote the project, which was developed conceptually with Feeding America and produced by Optimus.

"We were very fortunate with this project that so many talented people got involved just because they were passionate about this cause,” said Speva, the video’s director. “It was so rewarding and enjoyable to be a part of the development process in addition to the creative process for such a critical issue.”

“We love how it turned out,” Roche, creative director for the video, added. “We hope it educates more people on the reality of hidden hunger and inspires them to help out.”

The video will be distributed digitally on Feeding America’s owned channels with :30 and :60 versions available. In addition, the video will be shared with the 200 member food banks in Feeding America’s network.

Kent Eikenberry, President/CEO of the Northwest Arkansas Food Bank said, “The video is very powerful with so many theme lines running through it.  I commend Feeding America for their efforts to shine a light on the issue of hunger that is often misunderstood or overlooked in America.”

Visit to watch the video and learn more about hunger in America.





Director: Amanda Speva

Creative Director: Anna Kate Roche

Writers: Anna Kate Roche and Amanda Speva

Production Company: One at Optimus

Executive Producer: Lisa Masseur

Head of Production: Dave Buehrle

Line Producer: Stacey Nuzbach

Cinematographer: Jason Chiu

1st AC: Ian McAvoy 

Production Manager: Mia Reggi

Art Director: Chris Carini

Art Assistant: Calvin Small

Gaffer: Steven Wester

Wardrobe: Bethany Kaufman

PA: Gus Murray

PA: Sara Osborne

PA: Jaci Klein

PA: Emmet Kilmer

PA: Jon Benson

Casting: PR Casting

Camera: Keslow Camera


Julie: Alyssa Thordarson

Son: Brady Perkins

Cleaning Lady: Judy Tatar


Original Music: Comma Music

Executive Producer: Bonny Dolan 

Composer: Amanda August 


Post: Optimus

Editor: Dana Huiras

Assistant Editor: Lindsay Rynne

Colorist: Ron Sudul

Assistant Colorist: Alex Frankland

Audio Engineer: Marina Bacci

Assistant Audio Engineer: Zach Scheitlin

Executive Producer: Brian Hrastar

Producer: Jenny McDonald

Assistant Producer: Rachel Burke


Please contact one of our media representatives or call 800-771-2303

About Feeding America

Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit, find us on Facebook or follow us on Twitter.