Kellogg Company (NYSE: K) announced today that it is teaming up with Samantha Harris – correspondent and fill-in anchor of CBS' The Insider – to announce a special program that makes it easier for consumers to help feed those in need. Recent reports show that one in eight Americans is struggling with hunger and food banks across the country are challenged to keep up with rising demand. Food bank network agencies are seeing an average increase of 30 percent in the need for food assistance.
Beginning today, consumers can visit www.kelloggs.com/feedingamerica to make a donation to Feeding America, the nation's leading hunger relief organization. For consumer donations of $5 or more, Kellogg will reward them with Kellogg's cereal coupons worth a total of $5.
This initiative is part of an ongoing commitment from Kellogg Company to help fight hunger. In April, the Company announced that it is donating an entire day's worth of cereal production – more than 55 million cereal servings – to Feeding America. Today, Kellogg is kicking off the donation in New York. Samantha Harris will present the very first box of cereal at the Food Bank for New York City's Community Kitchen of West Harlem.
"More than 36 million Americans – including 12 million children – don't have enough food to go around at mealtime, so I'm grateful that I can help Kellogg make a difference," Harris said."Kellogg truly is dedicated to this cause. I think it's extraordinary that they not only made such a significant donation, but they're also making it easier for people to pitch in. I encourage others to follow their lead and give what they can."
Feeding America relies on the donations of consumers to help feed Americans in need.
"Kellogg Company has been a committed supporter of Feeding America, and it's no surprise that during this critical time of need they are taking a leading role in helping make a difference and encouraging consumers to join them in the fight against hunger," said Vicki Escarra, president and CEO of Feeding America."Cereal is especially needed at food banks because it is convenient, shelf stable and nutritious. Kellogg's dedication to providing cereal to those in need is truly admirable."
The consumer donation program will run for three months or until we reach our goal of $1 million in total consumer donations, and distribute coupons to 200,000 consumers.
"I'm hopeful that this donation will make a significant impact for families in need across America," said David Mackay, president and CEO, Kellogg Company."Not only do we feel that it's our responsibility to give back to those who have been hit hard by the economic downturn, but we're also trying to provide others with the opportunity to help this important cause."
Since Feeding America was founded, Kellogg Company has been a committed donor, donating more than 224 million pounds of food over the past 10 years. The most recent donation of 3.5 million pounds of cereal is worth approximately $10 million and amounts to more than 55 million cereal servings.
Over the last five years, Kellogg has contributed more than $40 million in cash and $120 million in product to various charitable organizations around the world. For more information on Kellogg Company's Corporate Responsibility efforts, please visit www.kelloggcompany.com/CR
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About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats® Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Bear Naked®, Kashi®, MorningStar Farms®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com. Kellogg Company's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.