50 Cent Joins The Feeding America Entertainment Council

January 17, 2012

50 Cent's premier audio brand, SMS Audio (www.SMSAudio.com), launches its partnership with Feeding America®, the nation's largest domestic hunger-relief organization, to provide meals to low-income individuals and families. Starting January 17th, 2012, each online headphone purchase in the United States through SMSAudio.com will help provide more than 200 meals to Americans at risk of hunger.

To combat the growing problem in the United States, SMS Audio and Feeding America have teamed up to engage the nation in the fight to end hunger with the new line of SMS Audio headphones from 50 Cent. A natural evolution from 50's efforts with Street King, his energy drink which funds one meal to children abroad through the United Nations World Food Programme (WFP) per purchase, the SMS Audio and Feeding America partnership brings the relief efforts to the home front.

"I've been approached by people saying '50, I like what you're doing in Africa with Street King, but what about those at home in America? People are hungry here, too.' And you know, they're right – millions of Americans struggle with hunger," said 50 Cent, CEO of SMS Audio."I'm blessed to be in a position where I can make a difference, and I'm grateful SMS Audio and Feeding America are able to work together to tackle a growing crisis here at home."

The nation's leading domestic hunger-relief charity, Feeding America supplies food to more than 37 million Americans each year, including 14 million children and 3 million seniors who don't always know where or when their next meal will be. The organization's more than 200 member food banks serve food pantries, soup kitchens, emergency shelters and after-school programs in all 50 states, the District of Columbia and Puerto Rico. The Feeding America network secures and distributes more than three billion pounds of food and groceries each year.

"We are grateful for the unique and innovative opportunity to partner with 50 Cent and SMS Audio to raise funds as well as raise awareness of the issue of hunger in our nation," said Vicki Escarra, President and CEO of Feeding America."Our organization faces tremendous challenges as we try to help all people living in our country who are at risk of hunger. This partnership will be invaluable."

SMS Audio is a new audio brand by 50 Cent that offers listeners the highest caliber of headphones. Delivering a professional, studio-quality music experience, the line is initially comprised of the Sync by 50™ wireless headphones and Street by 50™ wired headphones. Utilizing Kleer® wireless technology, Sync by 50 is the only wireless headphone to incorporate full on-board controls and allow up to four listeners to simultaneously rock from a single source with an unparalleled, crystal-clear wireless range.

Sync by 50 and Street by 50 are available at www.SMSAudio.com with an MSRP of $399.95 and $299.95, respectively. Starting January 17th, 2012, each online purchase of Sync by 50 or Street by 50 in the United States through SMSAudio.com will provide 250 meals to hungry American families and individuals through Feeding America. For more information on SMS Audio, visit www.SMSAudio.com. To learn more about Feeding America, visit www.FeedingAmerica.org.


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About Feeding America

Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 5.3 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on X.com.

SMS Audio, LLC

A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. For more consumer information on SMS Audio visit www.SMSAudio.com.