Hey Kid! Want to Swap Sandwiches?

August 20, 2009

Remember sitting down at the lunch table and tearing into your lunch box only to find that the kid next to you had a much better-looking sandwich? The only thing to do in that situation was to initiate a trade. The return of the back-to-school season still means, for many, a return to the inevitable sandwich swap. This season, Hellmann's® and Best Foods® Mayonnaise have teamed up with musician and actor Billy Ray Cyrus to encourage people of all ages to celebrate their favorite childhood ritual and join the virtual Sandwich Swap 'n' Share program to support Feeding America®, the nation's leading domestic hunger-relief charity.

For every sandwich created on Hellmann's® page on Facebook®[1] (Facebook.com/hellmanns), Hellmann's® and Best Foods® will donate 7 lunches[2] to Feeding America®. Creating a sandwich will automatically enter participants for a chance to win a $250 grocery store gift certificate.[3] And for every friend on Facebook® that you share your sandwich with, Hellmann's® will donate an additional 7 lunches to the charity.

"I am so honored that Hellmann's asked me to be part of this great project," remarked Billy Ray Cyrus."You can't find a bigger sandwich fan than me – I'm just a real food, real sandwich man. The best part of the whole program is that we'll hopefully inspire folks to join the effort to end hunger by supporting Feeding America; I can't think of a more worthy cause."

In addition to the Facebook® application, fans of Billy Ray Cyrus can participate in an eBay charity auction presented by Hellmann's® and Best Foods® where the highest bidder will win the opportunity to swap a real life sandwich with Cyrus backstage just before his concert in Niceville, Florida. All of the proceeds from the auction will also support Feeding America®.

"We're so excited to be joined by Billy Ray Cyrus in this effort. We loved the idea of marrying the universality of childhood sandwich swapping with an action that supports a great cause like Feeding America," said James Fish, Senior Brand Manager, Hellmann's® andBest Foods®."It just made perfect sense for us to go down this path; Hellmann's has always been about real food with real simple ingredients like eggs, oil, and vinegar and you can't get more 'real' than a great sandwich!"

The virtual Sandwich Swap 'n' Share is part of the"Hellmann's Build the Perfect Sandwich" campaign, through which Hellmann's® and Best Foods® embarked upon the second year of its partnership with critically acclaimed chef, restaurateur, author and TV personality Bobby Flay to show America how to build the perfect sandwich for any occasion, mood or personality.

The program features an interactive site www.BuildThePerfectSandwich.com with a"sandwich recommender," which requires visitors to answer six simple questions that measure current mood, habits and what's happening in their lives. From there, the site tabulates the results and recommends the perfect sandwich recipe. The site also includes several recipes that offer a"twist" to everyday favorites like the cheddar-apple ham and cheese sandwich and the avocado tuna melt. Visitors can enjoy how-to videos and tutorials featuring Bobby Flay, sandwich-making tips, recipes and more.

[1] Facebook is a trademark of Facebook, Inc.
[2] 7 lunches equals a $1 donation Hellmann's® will make to Feeding America® to provide meals to Americans at risk of hunger. Up to 700,000 lunches.
[3] No purchase necessary. Void where prohibited. Sandwich Swap 'n' Share Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:00:01 p.m. ET on 8/19/09 & ends 11:59:59 a.m. ET on 10/30/09. For official rules, visit the Hellmann's® page at www.facebook.com/hellmanns or www.facebook.com/bestfoods.


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About Feeding America

Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.


Unilever's mission is to add vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe®, Ben & Jerry's®, Bertolli®, Breyers®, Caress®, Country Crock®, Degree®, Dove® personal care products, Hellmann's®, Klondike®, Knorr®, Lipton®, Popsicle®, Promise®, Q-Tips®, Skippy®, Slim-Fast®, Suave®, Sunsilk® and Vaseline®. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs nearly 12,000 people in both the United States and Puerto Rico – generating nearly $10 billion in sales in 2008. For more information, visit www.unileverusa.com.