Position Summary:
Under the direction of the Assistant Vice President of Annual and Digital Giving, the Director of Annual Giving Operations provides strategic leadership for GBFB’s annual and digital fundraising efforts. The Director leads the execution of multi-year and annual giving strategies that drive donor acquisition, retention, and revenue growth across direct mail, digital fundraising, email, and social media.
This role oversees major fundraising campaigns—including Hunger Free Holidays, Spring for Meals, Growing Healthy Futures, and other priority initiatives. The Director is responsible for helping to achieve annual direct and digital fundraising revenue goals; managing external vendors and media partners; overseeing budgets and performance reporting; and ensuring the effective use of analytics, CRM systems (Salesforce), and email marketing technologies.
The Director plays a key operations role in strengthening and scaling GBFB’s Annual & Digital Giving function in partnership with the Assistant Vice President of Annual and Digital Giving.
Roles & Responsibilities:
Fundraising Strategy & Revenue Leadership
Lead the execution of integrated, multi-channel fundraising strategies that drive donor acquisition, retention, reactivation, and growth.
Own the strategy and performance of GBFB’s annual direct and digital fundraising programs, including steady-state appeals and major seasonal campaigns.
Establish and manage annual and multi-year fundraising plans, revenue projections, production calendars, and testing roadmaps.
Develop, monitor, and report on fundraising KPIs, including response rates, conversion, retention, average gift, lifetime value, and ROI.
Stay current on direct response fundraising best practices and lead benchmarking efforts to ensure GBFB remains competitive and innovative.
Annual & Digital Giving Team Leadership
Support the Assistant Vice President of Annual & Digital Giving in restructuring and strengthening the Annual & Digital Giving team.
Build the Annual & Digital Giving function by assisting the AVP of Annual and Digital Giving with hiring and onboarding two specialized fundraising roles:
A digital revenue role focused on paid digital fundraising, social media, email, and crowdfunding.
A direct response role focused on growing revenue from new and existing donors through print and select digital channels.
Create a unified fundraising vision with clearly defined responsibilities, workflows, shared goals, and integrated planning to ensure both roles work collaboratively to maximize revenue and donor loyalty.
Campaign Development & Execution
Support all aspects of campaign execution, including segmentation, ask strategies, creative development, media planning, landing pages, appeal codes, and performance measurement.
Manage day-to-day relationships with direct response vendors, media partners, and creative agencies to ensure fundraising goals are met or exceeded.
Donor Acquisition, Retention & Experience
Lead strategies to grow and sustain GBFB’s annual donor file, with a strong focus on retention, upgrade, and reactivation.
Partner with Advancement team members to ensure a cohesive donor journey across solicitation, stewardship, and recognition touchpoints and continuously evaluate and improve the donor experience across print and digital channels.
Support systems and processes that enable frontline fundraisers and partners to leverage direct response face-to-face and other direct donor engagement efforts.
Email, Digital Fundraising & Data Optimization
Help refine email fundraising and stewardship framework using segmentation, prospect scoring, personalization, and testing to increase response and retention.
Expand CRM integration and marketing automation to improve performance insights, streamline workflows, and increase fundraising efficiency.
Ensure consistent, actionable performance reporting across digital fundraising channels.
Budget, Operations & Infrastructure
Manage fundraising-related marketing budgets, including direct mail, digital advertising, and email to ensure strong ROI and fiscal accountability.
Oversee forecasting, reforecasting, and budget allocation in partnership with the AVP of Annual and Digital Giving.
Conduct RFPs and manage vendor contracts in accordance with GBFB policies.
Lead the development and maintenance of SOPs for key fundraising processes.
Provide training to team members on fundraising systems, CRM usage, budget management, and performance tracking.
Collaboration & Organizational Leadership
Lead copywriting and editing for fundraising appeals across email, direct mail, and donor-facing collateral.
All other duties as assigned.
Skills and Qualifications:
Bachelor’s degree in marketing, fundraising, communications, or a related field required, advanced degrees or certifications a plus.
10+ years of direct response fundraising and fundraising marketing experience, preferably in a nonprofit environment.
Demonstrated success leading multi-channel fundraising programs with measurable revenue growth.
Proven experience building and managing fundraising teams and external vendor partnerships.
Strong fundraising copywriting and storytelling skills across print and digital channels.
Deep experience with CRM systems (Salesforce preferred), email platforms, digital fundraising tools, and analytics.
Highly analytical, results-oriented, and comfortable using data to drive fundraising decisions.
Exceptional project management and organizational skills.
Ability to collaborate and influence across departments and present to senior leadership.
Strong commitment to GBFB’s mission and values.
Demonstrates the required digital competencies that result in the effective usage of the full range of digital technologies at GBFB.
Benefits: Add the below list of benefits
• Medical and Dental coverage are available to all full-time and part-time employees who work a minimum of 30 hours a week and their dependents effective upon hire date.
• Life Insurance provided at no cost, including accidental death and dismemberment (AD&D) insurance.
• Domestic Partner Insurance
• Employer Paid Short Term Disability is provided at no cost to eligible employees and will replace income up to 60%.
• Employer Paid Long Term Disability is provided at no cost to eligible employees and pays 60% of base salary should an employee become totally disabled for more than 13 weeks.
• Flexible Spending Accounts allow employees to reimburse themselves for certain health care and dependent care with tax-free money from their paycheck.
• 401(K): New team members are automatically enrolled in the 401(k) on their date of hire and have the option to change the status at any time.
Please visit: https://www.gbfb.org/home/careers and submit an application.
The Greater Boston Food Bank (GBFB) is the engine behind Eastern Massachusetts’ hunger-relief system. As the largest food bank in New England, we fuel a distribution network that provides more than 92 million meals every year to our neighbors across 190 cities and towns. Our work empowers the 1 in 3 Massachusetts residents facing hunger to put healthy food on their tables. A member of the Feeding America network, we are among the largest food banks in the country and work with 600 Agency Partners across Eastern Massachusetts. Through hunger relief, community engagement, research, advocacy, and thought leadership, we have the power to end hunger here.
The Greater Boston Food Bank is an equal opportunity employer, and we work diligently to attract, recruit and retain talented employees with diverse backgrounds who have developed a variety of professional skills and experiences that enhance our organization’s ability to make a real difference in the lives of the people in our community.
Affirmative Action/EEO Statement
GBFB provides equal employment opportunities to all Team Members and applicants for employment without regard to race, creed, color, religion, national origin, citizenship status, gender, sexual orientation, marital status, age, disability, handicap, genetic information, protected veteran status or any other characteristic protected by applicable federal, state, and local laws. This applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits, and training.
You have the power to help end hunger here. Join us.