Feeding America, the nation's largest hunger-relief organization, announced today that it will partner with all 40 Neiman Marcus stores, and Bergdorf Goodman, through The Good Event. The stores will help raise funds to benefit Feeding America's network for nation-wide food assistance programs Thursday, April 30 through Saturday, May 2.
Neiman Marcus customers who purchase a $40 non-transferable donation card in the Contemporary Sportswear, Sport Shop, Dress Collections and Men's Contemporary Sportswear departments, will receive a 30 percent discount on full-priced merchandise in these select areas. Bergdorf Goodman will also provide a 30 percent discount off full-priced merchandise in their 5F contemporary department.
One hundred percent of the customer's $40 donation will support the Feeding America network with the majority of the funds going toward the stores' area member food bank; the remainder will support national programs.
"The face of hunger is changing in America. More and more middle class and working families are now relying on food pantries to help feed their families. In fact, some people who use to be donors to our Feeding America food banks are themselves now turning to us for help," says Vicki Escarra, president and CEO of Feeding America."The Good Event partnership with Neiman Marcus is a great, new way for those with the ability to help others, to give back directly to their communities in a convenient way. The event will also increase hunger awareness nationally."
In announcing The Good Event partnership, Karen Katz, Neiman Marcus President and CEO said,"To be a great company you have to be a good company. This belief and commitment has been at the heart of our corporate values for over a century. As our founder Herbert Marcus famously said, 'It's not enough to take out of the community, you must give back.' It is in this spirit that Neiman Marcus has created"The Good Event" as a way for the community to join in our efforts with a donation to Feeding America."
Local food bank representatives will participate in an all-store staff meeting at each store to discuss their work in the community.
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About Feeding America
Rooted in the voices of neighbors facing hunger, Feeding America unites the country ensuring everyone has access to food and a thriving future. We support tens of millions of people as part of a nationwide network of 250+ food banks, 20+ statewide food bank associations, 10+ regional co-ops and 60,000+ agency partners, food pantries and meal programs. Powered by leaders and volunteers embedded in local communities, we are one of the nation’s most effective food distribution systems driving immediate impact today—and a catalyst for long-term change through advocating for legislation that improves food security and work to address its factors. We partner with people experiencing food insecurity, policymakers, organizations and supporters united with the unwavering commitment to provide nourishing food and work to end hunger at its roots so everyone can live fuller, healthier lives. Visit FeedingAmerica.org to learn more.
The Neiman Marcus Group, Inc.
The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail Stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both print catalog and online operations under the Neiman Marcus, and Bergdorf Goodman brand names. Information about the Company can be accessed at www.neimanmarcusgroup.com.