Campaign Aims to Give Kids What They Need To Do Their Best - A Little Encouragement

September 10, 2009

At 16, Shawn Johnson won gold. Less than a year later, she was crowned a national dance sensation. From the gym to the ballroom, Johnson credits her success to encouragement she received from her parents and mentors. This fall, Johnson is partnering with the Lunch Note Promise Campaign brought to you by the new Lunchables to inspire parents to give kids that same type of support, in big and small ways.

Making the Promise

The Lunchables team is asking parents and caregivers nationwide to promise to drop a note of encouragement into their child's lunch. For every parent that logs onto and makes that promise, the Lunchables team will donate a meal to children and families in need through Feeding America, the nation's largest domestic hunger-relief charity, which serves an estimated nine million children each year. The goal is to turn 100,000 promises into up to 100,000 meals.

"We believe every child can succeed if they are given support and encouragement," said Darin Dugan, Senior Director of Marketing, Lunchables. "The Lunchables Lunch Note Promise Campaign gives parents a way to feed the success of their children while helping other kids in need." also provides free downloadable stationery that includes more than six vibrant, customizable patterns that parents can use to create fun and cheerful notes that will delight their kids.

Shawn Johnson Helps Kids Do Their Best

Shawn Johnson officially launched the Lunchables Lunch Note Promise Campaign today at the 92ND Street Y in New York City, where she shared her secrets to success with some very special kids. She also delivered a donation of $10,000 worth of gym equipment to help the kids develop their talents and achieve their full potential.

"I know a little note can make a big impact," said Johnson. "I hope the Lunch Note Promise Campaign will give kids across the country a little extra encouragement."

Wholesome New Lunchables

Moms can also feed their kids' success with a Lunchables Lunch Combination. This fall, the brand rolled out six new varieties that feature enhancements like bread made with whole grain, turkey made with 100 percent turkey breast, spring water and applesauce.

Lunchables Lunch Combinations are available in the refrigerated section of grocery stores and retail for $3.49. To learn more about the new Lunchables or the Lunchables Lunch Notes Promise Campaign visit


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About Feeding America

Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 5.2 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit, find us on Facebook or follow us on Twitter.

Kraft Foods, Inc.

Kraft Foods ( makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods KFT is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.