Volunteers at Second Harvest of the Big Bend.
Volunteer at Feeding San Diego.
Five volunteers smiling next to food boxes.

Partner Resource Page

Human. Bold. Optimistic. Uniting. This is how we express ourselves to the world.

Our brand book is your complete resource to help accurately and consistently express the Feeding America brand across all communication platforms. It includes detailed information about Feeding America's mission and work, messaging and visual guidelines, and helpful language resources for fundraisers and donors.

Volunteers at Second Harvest of the Big Bend.
Volunteer at Feeding San Diego.
Five volunteers smiling next to food boxes.

Strength-Based Communication

Words matter. How we collectively talk about the issue of hunger makes a massive impact on perceptions of the charitable food experience. Join us on our journey to reflect the power of people facing hunger.

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    Lead with Strength

    Construct narratives to lead with strength, opportunity, and power of people facing hunger

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    Our Neighbors are the Heroes

    Eliminate saviorism and make people facing hunger the heroes and central actors in their own stories

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    Use Stories and Quotes

    Incorporate more stories and quotes that uplift and center the voices of our neighbors

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    Avoid Blaming or Othering

    Eliminate all othering statements, coded language, and framing of needs as individual weaknesses

Logos

Crafted as a symbol of hope and unity, the Feeding America logo is used in various brand extensions and lockups representing its programs, products, partners, campaign initiatives, and relationships.

As we work toward a vision of an America where no one is hungry, it is important that the Feeding America brand remains visible, consistent and strongly positioned with a clear identity and intentional visual hierarchy.

Download all the logos.

Thumbnail

This is our preferred logo. When using the full-color logo, we recommend a white or light background for optimal color contrast and visibility.

Feeding America logo in black and white

The 1-color logo can appear on both black and colored backgrounds. When using a color background, always ensure there is sufficient contrast between the logo and background.