Partner Resource Page
Our Mission. Our Voices. Together in the movement to end hunger.
Our Partner Style Guide includes information about Feeding America's mission and work, messaging and visual guidelines, and helpful language resources for partners and donors.
About Hunger in the U.S.
Hunger affects every county, borough and parish in the United States. Below is a look at our latest topline statistics for use in your materials. For more detailed information, visit www.FeedingAmerica.org/Research.
Strength-Based Communication
At Feeding America, our neighbors facing hunger lead the way—driving everything from our strategic priorities to the policies we advocate for to end hunger.
To honor neighbors' experiences and expertise in how we talk about our work, Feeding America follows best practices for strength-based communication—best practices we invite you to use with us. For additional guidance, please refer to the Partner Style Guide.
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Highlight StrengthLead with the strength, opportunity and power of neighbors.
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Lead with Neighbor Agency
Eliminate saviorism and make neighbors the heroes and central actors in their stories.
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Uplift Context
Pair discussion of challenges with context for the root causes that create them.
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Center Humanity
Incorporate stories and quotes that uplift and center neighbor's voices. Additionally, use people-first language that describes the person, not their condition.
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Avoid Stigma
Eliminate all othering statements, coded language and framing of needs as individual weaknesses. Additionally, minimize framing that perpetuates stereotypes about neighbors.
Logos
Crafted as a symbol of hope and the end of hunger, the Feeding America logo is used in various brand extensions and lockups representing our programs, products, partners, campaigns and relationships.
As we work toward a vision of an America where no one is hungry, it's important that the Feeding America brand remains visible, consistent and strongly positioned, with a clear identity and intentional visual hierarchy. For additional guidance, please refer to the Partner Style Guide.
This is our preferred logo. When using the full-color logo, we recommend a white or light background for optimal color contrast and visibility.
The 1-color logo can appear on both black and colored backgrounds. When using a color background, always ensure there is sufficient contrast between the logo and background.