Don’t Forget the Milk (and Cookies) This Holiday Season!

Great American Milk Drive
December 5, 2016
by Victor Zaborsky

‘Tis the season for goodwill, gratitude and celebrations filled with milk and cookies—but for kids and families facing hunger in your community, the holidays may be lacking milk and its essential nutrients.

More than 46 million Americans—including 12 million children—are served by Feeding America member food banks each year. Surveys show that milk is one of the most requested, but least donated items at food banks, meaning kids in need may be missing out on nutrients, including the protein that milk supplies.

This season, thanks to the generosity of donors across the country, The Great American Milk Drive—the first industry-wide cause marketing partnership with Feeding America®—will deliver its 1 MILLIONTH GALLON of milk to the Feeding America network of food banks. A significant milestone, and yet, there’s still more to do. We all can make a big difference in the lives of families struggling with hunger this holiday season.

Three Holiday Opportunities To Help Sweeten The Season by Supporting The Great American Milk Drive:

  1. Cheryl’s milk-and-cookies.Through December 31, will donate 15 percent of proceeds from Great American Milk Drive holiday gifts to help provide fresh milk to children and their families.
  2. M&Ms at Walmart.Through December 25, each 9.4 ounce or larger M&M’s® purchased at Walmart equals a donation of fresh milk to Feeding America.** Visit for more information.
  3. Support online.A donation of as little as $5 at will help provide a gallon of milk to a family in need in your local community, helping provide children with the nutrition they need to experience the joys of this holiday season.

The Great American Milk Drive has created a simple way to help families put milk on the table this holiday season and year round. Since 2014, The Great American Milk Drive has worked to help provide more milk to kids and families that may otherwise go without. We are proud to work hand in hand with Feeding America on this important initiative.


Victor Zaborsky

*Victor Zaborsky is the Vice President of Marketing at MilkPEP (Milk Processor Education Program). He leads The Great American Milk Drive and is passionate about helping to get more fresh, nutritious milk to children and families in need.

**For every purchase of M&M’S® Brand Chocolate Candies at Walmart between 11/7/16 and 12/25/16, Mars Chocolate, Inc.® will contribute $5.00 to Feeding America® on behalf of its national network of food banks to secure and deliver one (1) half-gallon of milk or more based on local markets. Maximum contribution is $100,000. ©2016 America’s Milk Companies®. ®/™/©Mars, Incorporated