TikTok Shop Campaign - From now until December 31, 2026, TikTok Shop will provide users in the U.S. (except California), with an opportunity to round up their purchase to support Feeding America. Funds will be distributed to food banks serving customers' zip codes.
TikTok Pro Campaign - TikTok has launched a pilot of TikTok Pro Events in the U.S., a dedicated standalone application designed to deepen community immersion during major cultural milestones. Debuting with FIFA World Cup 2026™, TikTok Pro Events allows users to engage with global fan culture, explore trending videos, and access curated creator feeds directly within the app.
By completing fan-based tasks within the app – like searching for trending hashtags, visiting the FIFA World Cup 2026™ hub, and sharing content – users 18+ can earn stars that can be redeemed for exclusive benefits. These include official FIFA World Cup 2026™ merchandise through a dedicated in-app redemption store, TikTok Shop coupons valid for any purchase across the platform, or the opportunity to direct TikTok-funded charitable donations. To turn fan engagement into real-world impact, from on or around June 1, 2026 through May 31, 2027, TikTok has partnered with Feeding America®, allowing users to direct platform-funded donations to end hunger.