Taste of Home LIVE Experiential Event Series to Benefit Hunger-Relief Organization
Trusted Media Brands (TMB) announced today that its Taste of Home brand, the leading multi-platform content producer of information on food, cooking and entertainment, has been named as an official media partner of the nationwide charity Feeding America®. The cross-media partnership includes coverage of Feeding America, the nation’s largest hunger relief charity with a network of 200 member food banks and 60,000 food assistance agencies, across Trusted Media Brands’ portfolio of brands.
“We want to bring attention to America’s hunger issues, and shine a spotlight on those who are making a difference in their communities,” says Beth Tomkiw, Chief Content Officer, Trusted Media Food, Enthusiast, and DIY Brands. “Whether you volunteer at a food bank or participate in a run/walk to fight hunger, we want to inspire our readers on the variety of ways they can help solve this nationwide problem that affects more than 41 million Americans each year.”
Beginning with its December issue, Taste of Home will share stories to help shed light on hunger challenges faced by millions of Americans and leave readers with a tangible call to action. Real examples of this include cooking for families in crisis, planting extra rows of vegetables to share, and working to make sure kids get lunchtime meals during the summer when they lose access to free school lunches.
Feeding America will be featured in Taste of Home’s print and digital editorial coverage and within Trusted Media Brands’ enthusiast magazines Country Woman and Farm & Ranch Living as well as its largest brand, Reader’s Digest, among others.
The new alliance is a result of Taste of Home LIVE, the brand’s 40-market experiential cooking event series launched nationwide in spring 2017. At each show, chefs demonstrate home cooks’ best recipes, featuring familiar, everyday ingredients, step-by-step how-to’s and smart tips. Taste of Home LIVE is more than a national tour, it’s a tour-de-force for celebrating communities and home cooks across the country. As part of Taste of Home’s ongoing commitment to local charities, Taste of Home LIVE hosted a food drive at each local event and donated 10 percent of its total merchandise sales to local Feeding America member food banks. The program donated more than a ton of food to local food banks as well as merchandise sales and onsite attendees’ financial contributions, which contributed the equivalent of an additional 7,000 meals to help people in need.
“The success of Taste of Home LIVE’s spring tour was a perfect example of how we give our audience a meaningful and memorable experience that goes beyond our digital and print content,” says Donna Lindskog, Publisher of Taste of Home. “We are extremely proud to be able to extend our partnership with Feeding America. Our event drew a range of audiences including millennial moms, who were excited by the opportunity to have a direct impact on the organization’s mission. This partnership will build an even stronger connection with consumers on site as well as a greater awareness of Feeding America’s work.”
“Working with the Taste of Home team has been an incredible experience,” said Catherine Davis, Chief Marketing & Communications Officer at Feeding America. “We see great value in our media partnership with Taste of Home and Trusted Media Brands. Their readers’ connection with our mission will directly bring more meals to thousands of Americans each year.”
Taste of Home LIVE’s nationwide fall tour will run in over 20 markets, including Milwaukee, Minneapolis, Atlanta, Chicago, Columbus, Buffalo, Indianapolis, and St. Louis, among others. Themed the “Happiest Holiday Tour” it will focus on reinventing festive classic recipes and share new decorating techniques for the holiday season.
Tickets are now on sale for the fall 2017 Taste of Home LIVE events at tasteofhome.com/live.
Please contact one of our media representatives or call 800-771-2303
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
Taste of Home LIVE, a Trusted Media Brands brand, inspires passionate home cooks at live events across the country each year. For almost 70 years, Taste of Home has produced the largest and longest-running live cooking program in the world. Taste of Home LIVE shows are designed for busy food lovers and home cook heroes.
Trusted Media Brands comprises a network of engaged, active readers who genuinely connect with its blend of uplifting and enduring expertly curated family, food, health, home improvement, finance and humor content digitally, via magazines and books, social media, and events and experiences. Founded in 1922 by DeWitt Wallace as Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands is headquartered in New York City. For more information, visit: trustedmediabrands.com