The 100 Million Meals Challenge began March 1, 2023 with a register round up across all Hy-Vee, Dollar Fresh Market and Hy-Vee Fast & Fresh locations. Customers can round up their purchases to the nearest dollar during checkout to donate to the Challenge. All funds collected at stores will go directly to partner food banks serving their local community. Customers can also donate online by going to https://www.feedingamerica.org/hy-vee. Hy-Vee's campaign runs through summer 2024 with another exciting INDY Car Race in July 2024!
