Child Hunger Ends Here®

Child Hunger Ends Here

Two of Feeding America’s leading corporate partners, ConAgra Foods and P&G, teamed up to help fight child hunger together through the Child Hunger Ends Here campaign.

ConAgra Foods and P&G donated 4 million meals to Feeding America. For each 8-digit code entered at or from March through September 2014, ConAgra Foods or P&G, respectively, donated the monetary equivalent of one meal* to Feeding America. Codes were found on specially-marked packages of 42 select ConAgra Foods and P&G brands, including Banquet®, Chef Boyardee®, Healthy Choice®, Hunt’s®, Pampers®, Bounty®, Tide® and Pantene®. Codes could be entered through June 2014 for P&G brands and through September 2014 for ConAgra Foods brands.

The Child Hunger Ends Here campaign was also supported by Hunter Hayes, who lent his voice to spread awareness for child hunger and asked consumers to take action by entering a code found on participating ConAgra Foods and P&G products. In his new hit single, “Invisible”, Hayes brought visibility to the nearly 16 million children who are living in food insecure households in the United States. As the presenting sponsor of Hayes’ “We Are Not Invisible” tour, Child Hunger Ends Here activated efforts across the country encouraging consumers to take action in the fight against child hunger. The campaign was also supported with retail promotions, national TV integrations and a social media campaign.

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* Enter the eight-digit code found on participating products. For every ConAgra Foods code entered, ConAgra Foods will donate 11.1¢ and for every P&G code entered, P&G will donate 11.1¢, the cost for Feeding America to provide one meal through its network of local food banks. ConAgra Foods codes must be entered by 9/30/14 and P&G codes must be entered by 6/16/14. ConAgra Foods will donate up to 5 million meals with a guaranteed minimum donation of 1 million meals ($111,111) and P&G will donate up to 2 million meals with a guaranteed minimum of 1 million meals ($111,111). Limit 5 code entries per person/computer each day. See for complete details and a list of participating brands. Valid in U.S. and Puerto Rico only. © ConAgra Foods, Inc. All Rights Reserved. © 2014 Proctor & Gamble.