General Mills, Big Machine Label Group and Feeding America are excited to kick off the sixth year of Outnumber Hunger, a national initiative that helps fight hunger in local communities. Since 2011, Outnumber Hunger has helped Feeding America secure more than 45 million meals for local food banks. These partners are once again joining forces to rally Americans to help the 42 million people across the country who struggle with hunger. That’s one in eight Americans.
Starting March 1, 2017 specially-marked packages of General Mills products featuring spokesperson Thomas Rhett and other Big Machine Label Group artists will include an Outnumber Hunger code. For every code entered between now and January 31, 2018, Feeding America® will secure five meals* on behalf of local food banks.
*For every code entered by January 31, 2018, 45¢ will be donated to Feeding America®– enough to secure five meals on behalf of local food banks. Maximum total donation of $700,000. General Mills has already donated $500,000 and will donate up to an additional $200,000 based on online code entry and other consumer actions.