UNCLE BEN'S Joins with Feeding America to Fight Childhood Hunger

September 9, 2008

In continuation of its multi-year partnership with Feeding America™, UNCLE BEN'S®, the number-one selling rice brand in the country, today celebrates the opening of the newest UNCLE BEN'S®-sponsored Kids Cafe at Chicago's Marillac Social Center, where Rick Bayless – nationally known chef and owner of Chicago's Frontera Grill, named"2007 Outstanding Restaurant of the Year" by the James Beard Foundation – will make a special appearance, conducting a cooking lesson and serving food to the 50 children who regularly use the facility.

Since the inception of the partnership in March 2007, UNCLE BEN'S® has opened eight new Kids Cafes around the country. The Kids Cafe program, which provides free meals and snacks to some of the 12 million children in the United States that are hungry or at risk of going hungry, aims to serve more than 12,000 meals within the next year at its newest location in Chicago.
"Uncle Ben's is proud of its partnership with the Feeding America Kids Cafe program, during which time the brand will give $1 million to refurbish existing or build new Kids Cafe locations around the country," said Vincent Howell, President of Mars Food US."The Mars family and company associates are committed to giving back to the communities where our products are made and we encourage our consumers to get involved to show their support as well. Through donations of money, food and volunteer time, Uncle Ben's is thrilled to be making a significant impact in the lives of children across the country."
Throughout the month of September, UNCLE BEN'S® is providing consumers a number of ways to support the fight against hunger and open more Kids Cafes. For example, with each purchase of UNCLE BEN'S® rice the company will donate a dollar, up to $250,000, to Feeding America. Consumers can also visit www.UncleBens.com and sign Ben's journal or enter a favorite rice recipe in the UNCLE BEN'S® Ultimate Holiday Rice Recipe Contest. Each journal entry or recipe will generate an additional funding toward the overall brand donation to the fight against hunger.


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About Feeding America

Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.


UNCLE BEN'S®, the number one rice brand in America, is proud to offer a wide range of rice dishes with flavors and textures that will help bring more to your meals, both for convenient side dishes and savory main courses. UNCLE BEN'S® offers a wide variety of white, whole grain brown, and flavored rices in cook times ranging from 30 minutes to 90 seconds, as well as rice for food service operations such as restaurants, schools and hospitals. The first mass-produced parboiled rice, UNCLE BEN'S® is the top-selling branded rice in the United States and products can be found in more than 100 countries worldwide. UNCLE BEN'S® is manufactured by Mars Food US, part of the United States food, snack and pet care operations of Mars, Incorporated.