Tim McGraw Lends His Voice and Encourages Fans to Show Your Helping Hand

November 4, 2010

General Mills' Hamburger Helper® is partnering with GRAMMY® Award-winning singer, songwriter and actor Tim McGraw to help Feeding America deliver millions of meals to local food banks through the Show Your Helping Hand™ campaign.

"It's hard to believe that one in six people struggles with not having enough food," said Tim McGraw."That's why I'm proud to be involved in this effort to help Feeding America deliver millions of meals to local food banks. If we all show a helping hand, together we can make a difference in the fight against hunger."

Fans can support the campaign by submitting codes from specially marked boxes of Hamburger Helper online at www.showyourhelpinghand.com or by logging on to donate funds directly. Hamburger Helper has already donated $525,000 and will donate up to $100,000 more based on code redemptions. Hamburger Helper will donate 17 cents for each code that is redeemed – enough for Feeding America to deliver one meal to a local food bank.

According to Feeding America, approximately 5.7 million different people receive emergency food assistance from the Feeding America system in any given week. McGraw will lend his voice to the campaign in the form of a Public Service Announcement, which will be distributed nationwide this month to raise awareness about the national issue of hunger.

"Right now 49 million Americans are at the risk of hunger and the need for emergency food is higher than it has ever been before," explained Vicki B. Escarra, president and CEO, Feeding America, the nation's leading domestic hunger-relief charity."We are grateful for Tim's support and hope that it will inspire others to contribute to those in need."

Hamburger Helper is proud to initiate such a meaningful hunger relief initiative for the second consecutive year.

"We are honored that Tim McGraw is lending his voice to Show Your Helping Hand – a truly dynamic part of our partnership with Feeding America and our national commitment to fighting hunger," said Peter McDonald, Vice President, General Mills."This program has the power to make a difference for those facing the issue of hunger in America, and everyone can have a part in this important effort."

To learn more about the Show Your Helping Hand campaign and to track campaign donation progress, visit www.showyourhelpinghand.com .


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About Feeding America

Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

Tim McGraw

Tim McGraw has sold over 40 million units and dominated the charts with 31 #1 singles. He's won three GRAMMY® Awards, 14 Academy of Country Music Awards, 11 Country Music Association Awards, 10 American Music Awards, three People's Choice Awards and numerous other awards. His latest album, Southern Voice, debuted at No. 1 on Billboard's Top Country Albums chart. He ranked as the #1 country artist and the fifth overall on the 2010 Harris Poll of America's Favorite Musical Acts. Also accomplished actor, he co-starred with Sandra Bullock in the hit film The Blind Side. His upcoming films include Screen Gems' Country Strong, in which he co-stars alongside Gwyneth Paltrow, Garrett Hedlund and Leighton Meester, and Dirty Girl, an independent film. McGraw launched his acting career with 2004's Friday Night Lights, which he followed with roles in Flicka (2006), The Kingdom (2007) and Four Christmases (2008). In addition to his three highly successful NBC specials, he has made numerous network television appearances, including hosting"Saturday Night Live." McGraw and his wife, Faith Hill, founded The Neighbor's Keeper Fund of the Community Foundation of Middle Tennessee, a charitable fund that seeks to strengthen communities by contributing to diverse projects with primary emphasis on children's initiatives. For more information about Tim McGraw, visit www.timmcgraw.com.

About Hamburger Helper®
Hamburger Helper® has been a meal favorite for busy families since it was introduced four decades ago – providing an easy, delicious, one-pan solution to the question,"What's for dinner?" Today, the Helper line has expanded to include more than 40 flavors, including Chicken Helper and Tuna Helper.

About General Mills
General Mills' goal is to be among the most socially responsible food companies in the world. As a company that feeds people, one of General Mills' top community-building causes is the fight against hunger. During fiscal 2010, General Mills donated $18.2 million in food products through Feeding America, the largest hunger relief organization in the United States. General Mills has partnered with Feeding America for more than 30 years, currently ranking among the organization's top 10 contributors of food. For more information, please visit www.generalmills.com.