TJX Companies | Carol For A Cause

TJX Foundation Logo: TJ-Max, Marshalls, Home Goods Sierra, Home Sense

The notion of togetherness may look different this holiday season, including the way people celebrate with loved ones and keep traditions alive. That’s why, T.J.Maxx, Marshalls, and HomeGoods are embarking on a mission to help consumers find joy in the magic of the season. Through an Instagram Reels campaign, #CarolForACause, the retailers are putting a new twist on holiday carols to give back to people in need.

From November 16, 2020 – December 27, 2020, consumers can participate in spreading holiday cheer by recording an Instagram Reel with the hashtag #CarolForACause. For every Instagram Reel recorded and shared with the hashtag, T.J.Maxx, Marshalls, and HomeGoods will donate $10 to Feeding America, up to $1 million, to help feed. Learn more at

*From November 16, 2020 to December 27, 2020, The TJX Companies, Inc. and The TJX Foundation will donate the equivalent of 100 meals ($10) to Feeding America® for every carol uploaded from a public account on Instagram or Instagram Reels and tagged with #CarolForACause up to a maximum donation of $1,000,000. TJX and The TJX Foundation guarantee a minimum donation of $150,000. $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks