Food banks are experiencing a significant and immediate increase in need for nutritious foods, like milk, to help make sure millions of people have access to the food they need.
From farmers, to bottlers, to shelf stockers, America’s dairy community is working tirelessly to make sure that there’s milk on everyone’s table, but as the need for milk increases during this unprecedented time, the need for help does as well.
Milk is one of the items most requested by the people served by Feeding America food banks, however, on average, Feeding America food banks are only able to provide the equivalent of approximately one gallon of milk per person per year. And while many people are generous with shelf stable foods, like canned goods, milk is a lot harder to donate. Together, Feeding America and America’s dairy community, have delivered more than 34 million servings of fresh milk through The Great American Milk Drive to children and families who need it most. Yet, there’s still more to do.
With eight grams of protein per serving, milk is the top food source of three of the key nutrients most likely to be missing in the American diet — calcium, vitamin D and potassium — and one way for America’s feeding programs to get nutrients into the hands of people who need it.
A $5 donation to The Great American Milk Drive can help deliver fresh milk to a Feeding America® food bank that serves your community. This fall, the got milk? campaign is teaming up with music and dance influencers for the #GotMilkDanceChallenge and donating $100,000 to Feeding America to help raise awareness of the need for families to have access to milk during this time of heightened need. Plus, through December 31, 2020, America’s milk companies will match every dollar up to $100,000 donated to Feeding America® through The Great American Milk Drive at MilkLife.com/give to help ensure that even more families receive the milk they deserve*.
*For every contribution of $5, one half-gallon of milk or more based on local markets will be secured and delivered by Feeding America® on behalf of its national network of food banks. One hundred percent of the contributions made will be contributed to the Feeding America ® network food banks based on the donor’s zip code and are distributed in the form of funds designated for the purchase of fluid white milk. MilkPEP will match, one to one, each individual donation made to Feeding America® via our donation page between September 1, 2020 – December 31, 2020, up to a maximum total match of $100,000. ©2020 America’s Milk Companies.® Brought to you by America’s Milk Companies & Farm Families.
**For adults 19 years and older, milk is the leading food source of calcium, potassium, vitamin D, riboflavin, vitamin A, phosphorus, and second leading source of magnesium.
- O'Neil, C.K., D.; Fulgoni, V.; Nicklas, T., Food Sources of Energy and Nutrients Among Adults in the United States: National Health and Nutrition Examination Survey. Nutrients, 2012. 4(12): p. 2097-2120.
- U.S. Department of Agriculture and U.S. Department of Health and Human Services, Dietary Guidelines for Americans, 2015-2020. 8th Edition. December, 2015, U.S. Government Printing Office: Washington, D.C.