Produce for Kids (PFK) has reaffirmed their commitment to Feeding America’s mission with a new iteration of their cause campaign in which they will partner with grocery retail partners for spring, summer, and fall campaigns to raise funds for Feeding America member food banks. Partner retailers will include AWG Springfield, AWG Oklahoma, Publix, Military Produce Group, and Price Chopper.
This campaign is supported by 10 participating fresh fruit and vegetable suppliers, representing most major categories of fresh produce. Fruit and vegetable sponsors supporting the retail campaigns will supply funds raised to Produce for Kids, to benefit Feeding America member food banks based on either sale of sponsored and promoted produce during the campaign or a flat fee.
Power Your Lunchbox by Produce for Kids, taking place Aug. 5 to Sept. 22, is asking families to show the world how they power their lunchboxes using the hashtag #PowerYourLunchbox. The program, in its sixth year, encourages families to eat more nutritious lunches and make healthy choices as they head back to school. This year, the program’s health-conscious brand partners have committed to providing 180,000* ($18,000) meals to Feeding America’s programs that impact families and children.
2019 Participating Retail Programs:
AWG Wholesale Grocers, Gulf Coast Division: Jan 1 - Dec 31, 2019
AWG Wolesale Grocers, Oklahoma Division: May 29 - June 26, 2019
AWG Wholesale Grocers, Springfield Division: Jan 1 - Dec 31, 2019
Publix: May 30 - June 27, 2019; Sept 25 - Oct 23, 2019
Giant: Six weeks in Fall 2019 (exact dates TBD)
Military Produce Group: April 2019; September 2019
Allegiance Retail Services, LLC: April 26 - June 6, 2019; Aug 23 - Oct 10, 2019
United, Market Street, Amigos: Aug 29 - Oct 1, 2019
C&S Wholesale Grocers: Aug 12 - Sept 25, 2019