Kraft Heinz | National Cheesecake Day

Philadelphia Cream Cheese

During this unprecedented time of need Philadelphia has partnered with Feeding America to address the increased demands that our food banks are facing. July 30th is National Cheesecake Day and Philadelphia® Cream Cheese is launching a fundraiser that makes supporting a good cause as easy as making a cheesecake. The brand is celebrating by donating one million meals* to Feeding America®, plus starting July 30th, you can post a photo of a cheesecake on Twitter using #TheEasiestFundraiser and #NationalCheesecakeDay, and Philadelphia will donate 100 more meals for each post. See, it’s a piece of (Cheese)cake. 

“At Philadelphia, we believe that doing good should be as easy as making a cheesecake,” said Basak Oguz, Marketing Director for Philadelphia, “We want to rally support behind those impacted by COVID-19 by donating meals through Feeding America and National Cheesecake Day felt like the appropriate day to kick off the Easiest Fundraiser, since all meals are made better with a great dessert.”

The brand will be donating up to 2 million meals. Join the conversation and share your cheesecake using #TheEasiestFundraiser and #NationalCheesecakeDay and tagging @LoveMyPhilly on Twitter starting today through August 6, 2020.

*For each use of #TheEasiestFundraiser and #NationalCheesecakeDay from July 30, 2020 to August 6, 2020, Kraft Heinz will donate the monetary equivalent of at least 100 meals ($10.00) to Feeding America®. Minimum donation: $100,000. Maximum donation: $200,000. $1 helps provide at least 10 meals secured by Feeding America on behalf of member food banks.


Cream Cheese