Honey Nut Cheerios™ Good Rewards

Honey Nut Cheerios Good Rewards

Feeding America is part of the Honey Nut Cheerios™ Good Rewards campaign in which people can pay it forward by collecting “Buzzcoin” for their charity of choice.  

Now through April 15, 2019, families will have the opportunity to team up with their favorite celebrity captain and collect the most “Buzzcoin” – a scannable symbol located on the back of boxes of Honey Nut Cheerios™ – for their respective charity. To participate in Good Rewards, people can visit Beegoodrewards.com, select the celebrity/charity team they want to support and scan the Buzzcoin symbol on any specially-marked Honey Nut Cheerios™ box to score points for the team of their choice.

The Good Rewards team roster includes:

  • Rob Gronkowski for The Gronk Nation Youth Foundation – a charity dedicated to helping kids stay actively involved in school and sports.
  • Lucy Hale for the American Society for the Prevention of Cruelty to Animals® (ASPCA) – a non-profit organization dedicated to preventing cruelty to animals.
  • Michael B. Jordan for Feeding America® – the nation’s largest domestic hunger-relief organization.


At the end of the competition, the team who earns the most Buzzcoin will win $100,000 for their charity, courtesy of Honey Nut Cheerios™. The 2nd place winner will receive a $50,000 donation and the 3rd place winner will receive $25,000. Participants can also unlock exclusive games and have a chance to win prizes like gift cards and tech – or even the grand prize which is $10,000 for themselves and $10,000 for the charity of their choice - just by scanning Buzzcoin for their team. 

To learn more about Good Rewards and how to get involved, visit BeeGoodRewards.com.