From November 21 to December 31, 2020 American Eagle will support Feeding America through the following promotional elements:
- $1 will be donated to Feeding America per transaction conducted with an Aerie credit card
- $1 will be donated to Feeding America per transaction conducted with an American Eagle credit card
- $1 will be donated to Feeding America for every loyalty point used on an Aerie purchase
- $1 will be donated to Feeding America for every loyalty point used on an American Eagle purchase
- $1 will be donated to Feeding America for every social repost from American Eagle and Aerie social media channels
They will also encourage customers to donate at the register in American Eagle and Aerie stores and online.
In celebration of the campaign launch, the brand will donate five meals* for every purchase, up to 500,000 meals, November 13 through November 15, 2020. For every purchase made on the brand’s REAL Rewards credit card, Aerie will donate 20 meals, up to one million meals, through November 25, 2020. On Giving Tuesday, Aerie will donate ten meals for every REAL Rewards transaction, up to 100,000 meals. $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.