The ALL IN Challenge

The ALL IN Challenge was created and built by Fanatics founder and executive chairman Michael Rubin, along with Alan Tisch, Gary Vaynerchuk, with support from the entire Fanatics team, all on behalf of the All In Challenge Foundation, and aims to be the world’s largest digital fundraiser in history by raising tens of millions of dollars to feed those in need.

The ALL IN Challenge will benefit the following nonprofit organizations: Meals on Wheels, No Kid Hungry and America's Food Fund, which is directly benefiting Feeding America and World Central Kitchen. 100% of all funds raised through Auctions, Sweepstakes, and the “Donate Now” option on will be donated directly to the charity partners that are tackling food insecurities.

Starting Tuesday, April 14, consumers can visit to learn more about the initiative, begin bidding in the online auction, or enter for the chance to win a number of fan experiences. New items will be added daily, and consumers can also follow @Fanatics and #allinchallenge across Twitter, Instagram and Facebook for the latest updates.

Justin Timberlake, Bill Murray, the cast of Friends and This Is Us are ALL IN. Are you?