Director Marketing + Communications

City
Pembroke Park
State
Florida
Title
Director Marketing + Communications
Description

In response to rapid growth and industry-leading bold goals, the Director of Marketing + Communications (DMARCOM) is a new position that will help take FSF’s MARCOMs strategy to the next level. This position plays a pivotal role in ensuring FSF’s brand and values are clearly and positively articulated and coordinated internally and externally to a broad and diverse variety of external stakeholders.

End date
Opportunity type
Job
Category
Marketing / Communications
Job responsibilities

Leadership + Strategy:
Working alongside the Executive Vice President, develop, cultivate and foster organization values and connect them to the work of the department.
Manage communications team to support the development and execution of the communications strategy.
Promote a culture of high-performance and continuous improvement that values learning and a commitment to quality.
Mentor and develop staff using a supportive and collaborative approach on a consistent basis.
Establish and monitor staff performance, accountabilities, objectives and priorities and conduct regular performance evaluations.

Brand Development + Collateral Management:
Oversee organization’s brand and messaging, ensuring it is consistent and used in a manner that is aligned with the mission and voice of the organization.
Oversee collateral alignment and brand consistency policies as they relate to photo usage, colors, wording, images, etc.
Develop, update, execute and manage the Marketing + Communications plan annually.
Publications: Oversee the Food Bank’s publications, including newsletters, annual report, brochures, fact sheets and flyers.

Advocacy + Policy Work:
Develop grassroots advocacy calls to action, designed to mobilize the public around salient legislative priorities that align with FANO, Feeding Florida, and local priorities.

Media Relations:
Under the direction of the EVP, and in coordination with FSF’s PR firm, respond to media requests, coordinate interview logistics when necessary.
As approved, represent FSF in media interviews or provide remarks, media training, etc., for appropriate staff.

Digital Marketing + Advertising:
Oversee development and execution of organizational advertising campaigns (including print, social and digital ads).
Work closely with Community Engagement and Philanthropy teams to meet stewardship needs.
Ensure web content is current, accurate and functional.
Evaluate Google Grant accounts for potential advertising opportunities and alignment with Direct Mail company.
In collaboration with the EVP, oversee social media channels including post and advertising content that follows the annual marketing calendar.

Application qualifications

Bachelor’s Degree in communications, marketing, public relations or other related field
Minimum of ten years’ experience with MARCOM and public relations
Minimum of seven years’ experience managing, developing, motivating, and coaching high-performing teams
Experience with selecting, managing and negotiating with vendors and firms
Experience with effective crisis communication
High energy and ability to effectively handle competing priorities in a fast-paced and often unforgiving environment
Maturity and leadership-building skills with the ability to serve as a unifying force
Ability to position communications discussions at both the strategic and tactical levels.
Fantastic customer service ethic and high expectations for quality.
Demonstrated success with campaign design, execution and achievement of desired results
-Proven ability to develop and execute strategic plans within an organization structure
Mastery level public speaking and presentation skills
Experience with digital marketing, web site development and management, direct mail, social media, and branding
Knowledge of industry trends, tools and resources
Strong relationship-building skills
Out-of-the-box thinker with big ideas and a desire to achieve bold goals
Impeccable command of the written word with the ability to write well and desire to write frequently
Commitment to FSF’s vision, mission, values, and those we serve
Excellent technology skills including Microsoft Office Suite and Adobe Acrobat

Benefits

We Provide: Full medical, dental and vision insurance; contribute up to 3% match to a 401K after one year of service; 17 days paid time off; a diverse environment committed to representing those we serve; continuous learning opportunities; a high-performance culture that will help challenge and grow your skill set.

Deadline
About the organization

Feeding South Florida (FSF) is a member of the Feeding America network and the leading domestic hunger relief organization serving Palm Beach, Broward, Miami-Dade and Monroe Counties. As one of the largest food banks in the Feeding America network, FSF is responsible for serving 25 percent of the state’s food insecure population. Pre-COVID, FSF was poised for industry-leading strategic and innovative growth. Currently, during the pandemic, FSF doubled its output of food from 61.5M pounds of food in FY19 to over 119M pounds in FY20. A four-star rated organization by Charity Navigator, FSF is one of the most efficient nonprofits nationally; over 98 percent of all donations are put back into the community and every $1 = 9 meals.

Additional information

Core Values: FSF values service above all else. We’re looking for innovative and strategic thinkers who are committed to improving the lives of those around them. FSF “Friendly Food Bankers” embrace the enormity of our role in the community and know that serving others comes before any one individual. Friendly Food Bankers have compassion, dedication, act with integrity and are committed to stewardship and inclusion.

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