Director of Marketing and Strategic Initiatives

Director of Marketing and Strategic Initiatives

The Federation is seeking its first Director of Marketing and Strategic Initiatives to support our mission-driven organization’s efforts to grow revenue and increase awareness of hunger throughout the Commonwealth of Virginia. In concert with member food banks, the Director will lead collaborative marketing initiatives, oversee external communications, and engage public and private partners to grow resources for our network. This position will report directly to the Executive Director. Serving in a new position, the Director will have the opportunity to work with the ED to refine roles and responsibilities as the needs of the network evolve.

Opportunity type
Marketing / Communications
Job responsibilities
  • Lead collaborative marketing initiatives, with an emphasis on digital marketing, in coordination with member food banks

  • Work with member food banks to identify and cultivate new corporate donor prospects

  • Help secure sponsorship and donors for special events and programs

  • Lead coordination and promotion of statewide fundraising campaigns, such as the Legal

    Food Frenzy

  • Generate content for the Federation’s external communications

  • Oversee donor recognition strategies

Application qualifications


  • Bachelors Degree

Required Qualifications

  • Understanding of the needs and interests of corporate donors and association partners in order to develop relationships and partnerships between them and the Federation

  • 2+ years professional marketing experience

  • Proven ability to lead and influence cross-department work teams

  • Strong communication, collaboration, and project management skills

  • Solid analytical skills with the ability to synthesize program effectiveness and distill

    insights that drive measurable results

  • Innovative, growth mindset with excellent problem-solving capabilities and a comfort

    and passion in learning new skills

  • Strong attention to detail/organizational skills

  • Passion for the mission of hunger relief


Preferred Qualifications

  • Fundraising experience

  • Depth in digital marketing

  • Experience managing marketing agencies and budgets

  • Experience with web content management and/or fundraising systems, google analytics,

    and/or digital advertising platforms

  • Non-profit experience

How to apply

Send resume and cover letter to: [email protected]

Equal Opportunity Employer

About the organization

The Federation of Virginia Food Banks is the largest anti-hunger network in the Commonwealth. It comprises all seven regional Feeding America food banks, which supply food and grocery items to 1,500 partner agencies serving families and individuals in every Virginia locality. The Federation is a dynamic and growing organization, facilitating collaborative initiatives and engaging new partners in the effort to end hunger through resource development, education, and advocacy.