Digital Fundraising Manager

New York
Digital Fundraising Manager

The Digital Fundraising Manager is primarily responsible for planning, directing, and implementing successful broad-based engagement solicitation campaigns to raise unrestricted support from all stakeholders through the digital environment – social media, email, and the Web.
The position must have superb project management skills and outstanding writing skills for a digital environment to grow engagement, fundraising, dollars raised, and participation rates.
The position also works closely with staff and subject matter experts on message development. The successful candidate will be a proven strategist and digital email writer, and data manager with demonstrated fundraising and management, marketing, and communications ability.

End date
Opportunity type
Fundraising / Development
Marketing / Communications
Job responsibilities

Broad-Based Email Engagement and Solicitation Program Management:
1. Create, implement, and evaluate a comprehensive email solicitation plan to increase dollars and strengthen participation. The plan will include audience segmentation, timing, messages, testing protocols, and goals by segment.
2. Conceptualize, develop, design, and write copy for email appeals and campaigns; manage review and approval process from stakeholders and signers.
3. Schedule and manage all email appeals. Oversee each step of the process to ensure that emails are sent on time and meet exacting standards. Coordinate all outreach with other departments as needed. Serve as the primary contact to all partners involved in the production and processing of responses.
4. Work closely with Annual Fund staff on donation forms, impact on data entry, etc.
5. Stay within budget based on programmatic goals and objectives reviewed and approved annually by leadership.
6. Create and maintain documentation and processes to standardize work within the department.

Data Management:
7. Maintain and monitor import and export of data to ensure highly effective and accurate email deliverability.
8. Capture data from social media and website to provide effective engagement scoring and follow-up for incomplete transactions as appropriate.
9. Create methods for tracking audiences for analysis, use data to set goals and forecasts. Participate in the analysis process, including creating reports on engagement and solicitation results, year-to-year comparisons, etc. Assist in developing, executing, and applying research efforts and importing donor data information onto records in Raiser's Edge software.
10. Run and maintain monthly reports to track progress to goals effectively. Utilize this information within annual giving to develop initiatives for achieving goals.
11. Process Google Analytics data and share highlights and progress to goals as part of regular reporting.

Web and Online Giving Management:
12. Manage regular review process in collaboration with Communications Manager to make necessary updates to entire organizational website from donor-centered and client-centered perspective.
13. Using best practices and research to audit current online giving forms, updating forms and procedures as required.
14. Develop and implement reports to analyze the performance of pages, including time on site, abandonment rate, and giving rate.
15. Manage peer-to-peer digital fundraising platform.
16. In coordination with the Annual Fund Manager, create a recruitment and upgrade strategy for the monthly giving Full Plate Partner program.

Social and Digital Editorial Calendar and Advertising:
17. Map out a strategy and goals and create, implement, and evaluate a social media and digital editorial content calendar and advertising program.
18. Evaluate the impact of advertising campaigns and report on results. Involve staff and volunteers in strategic discussions for review and adjustment of strategy.
19. Stay within budget based on programmatic goals and objectives reviewed and approved annually by leadership.
20. Other duties as assigned.

Application qualifications

• Bachelor's Degree in Communication or Digital Marketing required
• 3 years experience in development; thorough knowledge of the principles and practices of broad-based annual fundraising programs strongly preferred
• Digital fundraising experience highly preferred
• Raiser's Edge and iModules experience preferred
• Strong working knowledge of Microsoft Office Suite
Please see complete job description for full list of qualifications and requirements.


This is a full-time, exempt position, with a partially remote schedule possible. All benefits to be discussed during the interview process.

About the organization

The Food Bank of the Southern Tier is committed to creating a future without hunger where access to healthy food by all is recognized as fundamental to the well-being and success of individuals and the foundation of a strong, vibrant society.
Our service area includes Broome, Chemung, Schuyler, Steuben, Tioga, and Tompkins Counties, covering nearly 4,000 square miles. Our partnership with member agencies across our service area is crucial to our mission as they ensure the food we acquire and distribute gets to the people who need it most.

In 2020, the Food Bank distributed more than 17.6 million pounds of food and grocery items through three main channels:
1. More than 155 partner agencies, including food pantries, meal programs, shelters, after-school programs, and senior programs
2. Food Bank direct-service programs: Mobile Food Pantry, BackPack, and Kids Farmers Market
3. A partnership with CHOW in Broome County*