Reporting to the President and CEO, the Chief Development and Marketing Officer (CDMO) is responsible for managing key stakeholder relationships and messaging strategies designed to broaden the awareness and support of Second Harvest and its mission. The position will oversee a complex and high performing external affairs team that is accountable for the organization’s philanthropy, marketing/ communications, brand management, and volunteer engagement. The CDMO will serve on the executive leadership team and will actively engage in the Second Harvest strategic planning process, with the goal to advance the organization's position with relevant constituents as well as to drive broader awareness and donor support for the organization.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Philanthropy, Marketing/Communications, and Engagement – External Affairs
- Develop a strategic plan and implementation of a comprehensive fundraising program, interacting with individuals, corporations, foundations, and organizations for single and multi-year resource partnership efforts;
- Ensure that all stakeholders have a consistently good experience with Second Harvest by overseeing the integration of data and communications, so marketing, philanthropy, and volunteer interactions are coordinated and optimized;
- Oversee database accuracy and analysis that deliver actionable insights to target supporters (such as donors and volunteers) through various channels—social media, email, print, events, advocacy, and similar;
- Create new strategies to enhance the organization’s philanthropic and volunteer engagement partnerships;
- Ensure that all volunteer engagement opportunities exceed the expectations of those giving of their time and talent to the mission;
- Translate the notable and favorable brand awareness of Second Harvest so that donors, volunteers, and advocates are motivated to take actions to support the organization;
- Develop and implement a strategy that advances Second Harvest’s mission, brand identity, broadens awareness of its programs and priorities, and increases the visibility across key stakeholder audiences;
- Lead the development and execution of a clearly defined marketing and communications strategy to support business growth and enhance brand equity and awareness;
- Drive awareness, engagement, and funding utilizing multiple integrated channels - online, social media, direct mail, events, CRM and others;
- Ensure best in class utilization of social media and digital communications (including website) to build awareness, garner support, and advocate for the organization’s vision and mission;
- Serve as communications counselor to Second Harvest leadership. Be responsible for strategic and crisis communications, issues management and organizational context for decisions;
- Build and manage a distinct internal communications process to reinforce the organization culture and values while consistently delivering information and messaging that encourages staff and volunteer communications;
- Work with the leadership team to identify organizational challenges and external communication opportunities/ solutions and define and execute appropriate strategies to support them; - Inspire, engage and retain donors and volunteer leaders interested in the fight to end hunger;
- Drive performance management and results-orientation through effective objective-setting, coaching, monitoring action plans and evaluation of results;
- Address any critical needs which may occur on short notice and require immediate action, leadership, organization, prioritization, judgment, and problem-solving skills;
- Demonstrate exceptional team and people management skills; a deep commitment to and belief in developing others, ability to influence, inspire trust and motivate others to achieve objectives, both internally and externally;
- Promote a culture of high performance and continuous improvement that values learning and a commitment to quality;
- Plan and carefully manage the marketing and philanthropy budgets, so that resources are allocated accurately, efficiently, and effectively to assure adequate support for Second Harvest’s mission;
- Lead and develop a high-performing external affairs fundraising and marketing team skilled in the latest strategies for identification, cultivation, solicitation, and management of individual, foundation and corporate donors.
- Other duties as assigned.
SUPERVISORY RESPONSIBILITIES: Yes. External Affairs team of 30.
HOURS: Monday – Friday, 8:00 am – 4:30 pm. On occasion, duties may be necessary, as well as responding to issues, outside of normal working hours (e.g., disaster response, community events, etc.)
TRAVEL: 25% travel required. Routine travel is required within the service area; occasional travel for overnight trainings may be necessary. Current driver’s license required; copy of current auto insurance; and clean MVR required.
Education: Bachelor’s degree required; master’s preferred. CFRE certification a plus.
- Senior-level fund development, marketing/communications, and brand management
- Proven success in generating revenue in excess of $10M.
- Demonstrated ability to build, develop and foster relationships internally and externally.
- Proven leadership delivering best practices in nonprofit Public Relations.
- Significant experience supervising and managing diverse teams to execute well and to continually innovate.
- Demonstrated work experience where strategic thinking, critical problem-solving, expert planning and analytical capabilities were essential.
- Experience creating budgets and forecasting revenue.
- Knowledge of and proficiency with a variety of computer software applications and fundraising relationship management solutions; Raiser’s Edge or equivalent preferred.
Skills & Capabilities:
- Commitment to the mission, vision, and values of Second Harvest.
- Excellent written and oral communication skills with the ability to engage and inspire a wide range of audiences.
- Effective at planning, assessing, performing and evaluating.
- Team player who welcomes collaborative decision making.
- Flexible and provides creative approaches to challenges and opportunities.
- A high standard of professional and ethical conduct, integrity, and accountability.
- A combination of education, experience, and/or training that provides the required knowledge and skills for the position may be considered in lieu of education/experience at the organization’s discretion.
Second Harvest Food Bank of Middle TN offers a robust, affordable and full range of benefits to its employees. Those benefits include but are not limited to medical, dental, vision, retirement, disability insurance (short and long), life insurance and long term care, Generous time-off policies are also offered to include holidays, vacation, personal and sick time. The organization conducts an annual total compensation analysis that evaluates the "unseen compensation" offered through the benefits package, which shows an admirable amount of benefits that employees appreciate.
If you are interested and qualified for this position, please apply with us. Complete the employment application by selecting “Apply for this Position” and upload your resume, cover letter and salary requirements. Applicants can also apply by visiting our website and scrolling down to "Job Opportunities" at the bottom of the webpage. If you have questions, please feel free to email the Human Resources team at [email protected]
Second Harvest Food Bank of Middle Tennessee employs a dedicated and diverse group of individuals working to help fight hunger in Middle and West Tennessee. Working with Second Harvest is both challenging and rewarding. We are looking for people who want to join our organization because they want to make a real difference in the lives of those in need.
Second Harvest Food Bank of Middle Tennessee has been selected as a Top Tennessee Workplace six times. Each year, The Tennessean recognizes organizations and companies for the award based solely on employee surveys and feedback.