Branding & Marketing, Senior Manager

Food Bank
New York
Branding & Marketing, Senior Manager

Branding & Marketing, Senior Manager position available in Rochester, NY.

End date
Opportunity type
Job responsibilities

Essential Duties and Responsibilities • Cultivate Foodlink’s brand story; ensure consistent brand messaging across all platforms; and increase brand awareness. • Provide creative direction to all marketing & fundraising efforts including direct mail, collateral materials, signage, website, social media, newsletters, etc. • Work closely with Development Director to create/manage an in•house direct mail fundraising program. • Assist Program leaders in developing value propositions for key products, programs and services. • Leverage brand / visual identity to expertly tell a story targeted to specific constituents that reinforces Foodlink’s mission and key messages, and highlights our value proposition(s). • Develop marketing plan and manage execution of branded marketing materials, campaigns and promotions. • Proactively identify opportunities to advance Foodlink’s mission and social enterprise interests. • Develop and coordinate strong relationships with all vendors, customers and key entities. • Delegate work effectively amongst the design and communications team. Be accountable for their work. • Assist in developing, managing, tracking and adhering to marketing & development budget. • Represent the organization at special events in the community; create marketing presentations for internal and external audiences outlining campaigns, projects, and measures of success. • Champion Foodlink brand values; serve as the ultimate brand ambassador both internally and externally. • Take initiative, think creatively, and bring energy, enthusiasm, and professionalism in leading the marketing and development team to achieve the organization’s mission, business development and communication goals.

Application qualifications

Minimum Qualifications • Minimum 5-10 years of experience in a variety of related capacities (marketing, creative direction, public speaking, project management) with a proven track record of success • Marketing-related degree, creative/design experience and nonprofit experience a plus • Exceptional communicator, creative thinker, high-level strategist • Experienced people manager & enthusiastic team player • Passionate about the Foodlink mission • Compassionate, Innovative, Agile and Collaborative Professional references and a portfolio will be requested.Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is frequently required to use hands to handle or feel items such as documents. The team member is occasionally required to stand; walk and reach with hands and arms. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus.
Work EnvironmentThe work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.Note: The above description is illustrative of tasks and responsibilities. It is not meant to be all inclusive. Employees will follow other instructions and perform other related duties as required.


• 401(k) Plan with company match • Paid Holidays • Paid Vacation • Health Insurance, Dental Insurance, Health Savings Account (HSA) with employer contribution • Employer Paid Life/Accidental Death & Dismemberment/Long-Term Disability Employee Assistance Program

Additional information

Foodlink is seeking an experienced and mission-driven Brand & Marketing Senior Manager who will be responsible for directing a comprehensive communications and marketing strategy for the organization. In addition, the Brand & Marketing Senior Manager will be responsible for the development, oversite and maintenance of creative standards and consistent visual brand identity; creating, delivering and managing Foodlink’s print and digital assets. Foodlink is looking for a candidate who will lead the team with vision and strategy guiding the production of content and communications that conveys the mission, values and quality of the Foodlink brand.