The Agency Advancement Director is responsible for the creation and implementation of a strategic, multi-faceted communications program designed to build and strengthen ACTION PATHWAYS's role and reputation as a leader and authoritative voice in its field. He or she is responsible for devising program guidelines and policies, managing the implementation process, and providing quality control for communications programs, media activities and special events.
The Agency Advancement Director is responsible for developing and distributing publicity for Action Pathways, Inc. general activities and is to provide leadership to program directors in support of their communication efforts. Notices, calendar events, publicity with photographs, and general news articles are part of the regular publicity events. The employee is also responsible for coordinating ACTION PATHWAYS advertising, including posters, flyers, or mass mailings and for arranging media interviews.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Essential Functions Statement(s)
Level of Performance
As an ambassador for the agency, employee is required to develop and distribute publicity for activities and possess ability to attract donors and volunteers to fundraising programs. Provides support to program directors in their communication efforts. Ensure that notices, calendar events, publicity with photographs and general news articles are part of the regular publicity. The position requires employee to be well organized, creative, and highly motivated to coordinate and manage fund raising and special events to meet departmental and agency income goals.
• Responsible for the development of a strategic communications plan to support the organization's mission, goals and objectives, both internal and external dissemination.
• Assist in developing, implementing and managing internal and external communication efforts. Identifies opportunities to promote organizational initiatives.
• Build and foster collaborative relationships with other departments within the organization to stay informed and abreast of new initiatives and services. Develop working relationships with various community groups including media, public affairs offices, advocacy groups, professional and other community organizations, etc.
• Develop and maintain agency's media related communication tools such as the web site, video, photo opportunities, ensuring data is accurate and updated regularly. Oversee coordination of special media events including elected officials briefing, donor parties, press events, etc.
• Prepare, develop, edit and publish agency's written communication materials such as the annual report, agency newsletter, news releases, fact sheets, etc. Write news releases, news materials, fact sheets, talking points for publicity of the organization's programs. Provide all media (print, TV, radio, internet) with notices of upcoming or newsworthy events.
• Plan and foster advertising and promotional activities including print, online, electronic media, and direct mail. Establish and maintain a consistent corporate image throughout all promotional materials and events. Identify opportunities to support organizational initiatives and develop communications materials to publicize the activities.
• Develop and maintain public relations data base. Build and maintain working relationships with various public and private groups of importance including media, key members of the community and strategic partners and influencers.
• Develop public relations materials to enhance ACTION PATHWAYS's image and reputation and to promote fund raising programs. Monitor development, production and distribution of promotional and collateral materials.
• Establish and oversee departmental system for maintaining and archiving press clippings.
• Serves as liaison with outside agencies on ongoing promotional campaigns, building relationships through joint initiatives and jointly-sponsored communication campaigns and programs.
• Manage acquisition of transcripts, videotape, dubs, etc. Produce special video projects and oversee production of materials produced by outside vendors. Coordinate photo shoots and photo displays.
Donor Development and Fund Raising
• Develop and submit grant proposals for funds from private foundations, corporations and government agencies. Research public and private grant agencies and foundations to identify potential sources of funding for community service or other projects.
• Identify potential donors to fund special projects and ongoing operations through examination of contributor history and knowledge of community. Inform contributors of special needs of ACTION PATHWAYS. Establish various methods for contributions through endowments, bequests, gifts, etc.
• Develop and maintain donor data base. Organize direct mail campaigns to reach potential contributors. Organize solicitation drives for pledges of ongoing support from various sectors, i.e., individuals, corporations and foundations.
• Plan and coordinate benefit events and fund drives for special projects.
• Develop a donor recognition program.
• Prepare and administer departmental budget.
• Ensure effective control of pubic relations and development results. Take corrective action to guarantee that achievement of objectives falls within budget.
• Prepare communication or development activity reports and present to executive management.
• Conduct surveys of customers, boards, employees and community to determine level of satisfaction with current services, identify new provider concepts and provide feedback to executive management.
• Investigate vendor communications services and manage relationships with those vendors.
• Prepare time sheets, expense reports, check requests.
• Directs work of subordinate to further the objectives of Agency Advancement Department.
• Performs related duties as assigned by the Chief Executive Officer.
• Oral Communication - Ability to communicate effectively with others using the spoken word. Speaks clearly and persuasively in positive or negative situations. Obtains clarification; responds well to questions.
• Written Communication - Ability to communicate in writing clearly and concisely. Edits work. Varies style to meet needs of audience. Able to read, comprehend and interpret written information.
• Creative - Ability to think in such a way as to produce a new concept or idea.
• Customer Oriented - Ability to take care of the customers’ needs while following company procedures. Manages difficult or emotional customer situations. Responds promptly to customer needs, requests for service and assistance. Solicits customer feedback to improve services. Meets commitments.
• Ethics - Ability to demonstrate conduct conforming to a set of values and accepted standards. Employee is guided by accepted principles of moral conduct. Responds to individuals and situations with integrity and respect. Upholds organizational values.
• Initiative - Ability to make decisions or take actions to solve a problem or reach a goal. Volunteers readily. Undertakes self-development opportunities. Seeks increased responsibilities. Takes independent actions and calculated risks. Asks for and offers help when needed. Looks for and takes advantage of opportunities.
• Interpersonal Skills - Ability to get along well with a variety of personalities and individuals. Focuses on solving conflict, not blaming. Maintains confidentiality. Listens to others without interrupting. Keeps emotions under control. Remains open to others' ideas and tries new approaches.
• Judgment - The ability to formulate a sound decision using the available information. Willing to accept responsibility for making accurate business decisions. Supports and explains reasoning behind opinions. Includes appropriate people in decision-making process. Makes timely decisions.
• Public Information Techniques - Practices the principles of communications through a variety of different mediums including print, Internet, E-Newsletters, television, radio, PowerPoint. Works with graphic design software. Exhibits strong problem solving and relationshp building abilities and techniques.
• Reliability - The trait of being dependable and trustworthy. Follows instructions, responds to management direction. Takes responsibility for own actions. Commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.
• Professionalism/Tolerance - Ability to work successfully with a variety of people without making judgments. Approaches others in a tactful manner. Treats others with respect and consideration regardless of their status or position. Accepts responsibility for own actions.
Medical and Dental benefits, Short Term Disability, Life Insurance, 403B Retirement, Vacation Leave, Sick Leave, Vacation Bonus, Personal Leave. Etc.
Visit our website www.actionpathways.ngo
Action Pathways is a non-profit human services agency offering a comprehensive and supportive approach to helping families and individuals achieve and sustain economic security— effectively providing them a path forward in life. Formed in 1964, Action Pathways is part of a national network of community action programs whose promise is to change people’s lives, embody the spirit of hope, and improve our communities.