Share A Little Comfort With Kraft Macaroni & Cheese

April 28, 2009

Kraft Macaroni & Cheese is one of America's classic comfort foods – kids love it and it's a go-to dish for moms that won't break the bank. Knowing the comfort that a simple dish like macaroni and cheese can bring to tables across the country, the maker of the popular Kraft"Blue Box" is sharing that feeling with those in need with its new"Share a Little Comfort" campaign.

Now, with the simple click of a mouse, anyone who visits www.ShareALittleComfort.com1 can contribute a box of"The Cheesiest" to Feeding America, the largest domestic hunger relief organization. Every click means that one box of Kraft Macaroni & Cheese will help feed the hungry … up to one million boxes! Kraft will also be donating $100,000 in cash to the organization.

"We are so grateful to receive this generous donation from Kraft Foods, which will help stock our food banks across the country," said Vicki Escarra, President and CEO of Feeding America."Items like Kraft Macaroni & Cheese are always in demand at our food banks, so it is very exciting for us to meet that need."

"We are ecstatic about partnering with Feeding America to share a little comfort with those in need," says Todd Hjermstad, Brand Manager, Kraft Macaroni & Cheese Dinners."Even better, this campaign is actively engaging Americans to take part in the fight against hunger."

In addition to the website, Kraft Foods is offering another way to share a little comfort. Every"Tweet" on that uses the Share a Little Comfort hash tag (#BlueBox) will count toward the up to one million boxes donation.

Giving and Getting Comfort Online

Leave it to"The Cheesiest" to find ways to make getting dinner on the table even easier and more affordable! In addition to the click to donate feature, visitors can find recipe ideas and coupons for Kraft Macaroni & Cheese, Kraft Deluxe Macaroni & Cheese and Kraft Velveeta Shells & Cheese dinners, as well as budget-saving tools for today's tough times on, including:

  • Tasty recipe ideas for how moms can add personal flavor to their favorite Kraft Macaroni & Cheese or dozens of casserole ideas using Kraft Deluxe Macaroni & Cheese.
  • Downloadable coupons for a variety of Kraft Macaroni & Cheese products to help make budgeting for groceries a little more"comfortable."
  • A NEW budget value tool called the Mac-ulator, which quickly and easily demonstrates the value of Kraft Macaroni & Cheese in comparison to some other products.


Please contact one of our media representatives or call 800-771-2303

About Feeding America

Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit, find us on Facebook or follow us on Twitter.

Kraft Foods

Kraft Foods ( makes today delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods Inc. (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index.


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