Maxwell House and Wheel of Fortune Spell Out G-O-O-D

February 25, 2010

While Maxwell House coffee reminds folks that a good day starts with a great cup of coffee, Pat Sajak and Vanna White end it with great television. Beginning Monday, February 22, Maxwell House coffee is beginning a partnership with America?s favorite game show Wheel of Fortune, to join in the fight against domestic hunger with Feeding America.

Through the rest of the year, each time a contestant wins the Maxwell House-branded Bonus Round on Wheel of Fortune, Maxwell House will donate $2,500, up to $200,000, to Feeding America, the nation?s leading hunger-relief organization. The organization provides food to 37 million people through its network of more than 200 food banks across the nation every year.

"Maxwell House and Kraft Foods have been involved in hunger causes for many, many years," says Robert Mortati, Senior Director of Marketing, for the Maxwell House business. "And, since the economic downturn, it?s become an even more pressing issue. This is a great opportunity for us to do some good, while bringing this important initiative to the attention of Wheel of Fortune's millions of viewers."

"We?re thrilled that Maxwell House has chosen America?s number-one game, not only as a platform for their product, but also as a partner in benefiting Feeding America," said Harry Friedman, Executive Producer, Wheel of Fortune. "Additionally, our Wheel of Fortune staff intends to supplement Maxwell House and Kraft Foods? generous financial support by volunteering their time. We hope that our viewers will be inspired to do the same."

"We are so grateful to Maxwell House and Wheel of Fortune for this exciting, generous opportunity," said Vicki Escarra, President & CEO of Feeding America. "The Maxwell House parent company, Kraft Foods, is a longtime partner of Feeding America, and we are thankful for this continued support. Our country is in crisis

right now, with 49 million Americans currently struggling with hunger. No American should go hungry. Many thanks to Wheel of Fortune, Maxwell House and Kraft Foods for supporting us in the fight against hunger."

Additionally, as part of the partnership, Maxwell House will be sponsoring a series of segments on Wheel of Fortune, "Changing Lives One Spin at a Time." The series profiles past winners and demonstrates how they used their winnings to impact other people?s lives, as well as their own.

To learn more about how you can help in the fight against hunger, go to www.feedingamerica.org.


Contact

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About Feeding America

Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

Kraft Foods

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world?s second largest food company, making delicious products for billions of consumers in more than 160 countries. The combined company's portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

About Wheel of Fortune

Wheel of Fortune, America?s No. 1 syndicated television show, is produced in High Definition by Sony Pictures Television, a Sony Pictures Entertainment Company. It is distributed domestically by CBS Television Distribution and internationally by CBS Studios International, both units of CBS Corp.

 

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