Feeding America, the nation's leading hunger-relief organization, is teaming up with Sony Pictures Animation and eBay Giving Works for the release of the animated comedy Cloudy with a Chance of Meatballs 2, in theaters September 27, to help raise funds and awareness to fight hunger in the US.
As part of the collaboration, eBay Giving Works is collaborating with Feeding America and Sony Pictures Animation to feature one-of-a-kind charity auction items and experiences tied to the release of Cloudy with a Chance of Meatballs 2. Among the charity auction items is a two-night adventure to Los Angeles for the film's premiere, which includes round trip airfare and hotel along with transportation to and from the premiere event attended by the film's cast and crew.
Bidders also have the chance to win a private screening with up to 50 friends and family members at a theater in or near their hometown, as well as posters and the film's original concept art autographed by actors Anna Faris and Bill Hader. Shoppers also have the opportunity to support Feeding America's Hunger Action Month directly by donating a dollar at checkout on eBay.
The auction runs until Sept. 13. The auction can be found at: http://members.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=charity-auction
"After teaming up with Sony Pictures for the first Cloudy with a Chance of Meatballs film, we couldn't be more thrilled to be able to collaborate again. This fun, family-friendly campaign will help provide fresh produce to children and families in need. In addition, the eBay charity auction will help raise awareness of the issue and the 49 million Americans who struggle with hunger," said Leah Ray, Vice President, Corporate Partnerships at Feeding America.
The release of the movie will coincide with Feeding America's Hunger Action Month, a month-long campaign where food banks across the country unite to urge the public to take action in their communities. This event empowers the nation with easy ways to help Feeding America food banks and their partner food pantries, soup kitchens and shelters feed the millions of Americans that struggle with hunger. As one of the most notable cause marketing campaigns in fresh produce tied to a major film release, this collaboration will help provide thousands of nutritious meals to families in need across the country.
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