With one in four American children struggling with hunger, ConAgra Foods(R) (NYSE: CAG), in partnership with Feeding America(R), is asking consumers to act now by taking part in a new initiative to fight child hunger. ConAgra Foods' Child Hunger Ends Here(TM) campaign is designed to draw attention to child hunger in the United States and provide consumers with simple ways to help end it. According to the U.S. Department of Agriculture, 17.2 million children are at risk of hunger across the nation in communities that include rural towns; suburban neighborhoods and urban centers - making it clear that hunger is a reality for many Americans.
Child Hunger Ends Here brings together some of ConAgra Foods' best known brands as part of the largest cause-marketing program in the company's history. Highlighted by a multi-brand packaging promotion, the airing of a broadcast special on NBC and online and social media extensions, the comprehensive campaign extends ConAgra Foods' long-standing commitment to ending child hunger in America.
"ConAgra Foods believes no child in the United States should face the risk of hunger," said Gary Rodkin, CEO of ConAgra Foods. "Our hope is that people from around the country will lend their support to the Child Hunger Ends Here campaign and help us in our quest to donate enough money so that Feeding America can purchase another 2.5 million meals this year. This is in addition to our donations that help provide more than 1 million meals per month each year."
Last year the Child Hunger Ends Here campaign generated 2.5 million meals and brought together thousands of people in support of Feeding America as well as the more than 200 member food banks and 63,000 related agencies that rely on Feeding America's services. The campaign builds on a commitment by ConAgra Foods and the ConAgra Foods Foundation to end child hunger, which has resulted in donations of more than 250 million pounds of food to Feeding America since 1993. ConAgra Foods and the ConAgra Foods Foundation have also donated $35 million to Feeding America, including a recent five-year, $10 million pledge from the ConAgra Foods Foundation, the largest donation ever made to Feeding America specifically to fight child hunger.
There are a number of ways to get involved and support the cause, including:
"ConAgra Foods is a longtime, committed partner of Feeding America and we are incredibly grateful for the ongoing dedication to fighting domestic child hunger," said Vicki Escarra, President and CEO of Feeding America. "With one in four children across the nation struggling with hunger, we are in crisis right now. No American should go hungry, and we thank ConAgra Foods for joining us in that belief and for raising awareness and support for Feeding America."
About ConAgra Foods:
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at http://www.conagrafoods.com/.
* When consumers activate their purchase online at www.childhungerendshere.com and enter an eight digit code, a monetary donation will be made enabling one meal to be secured by Feeding America on behalf of local food banks, up to a maximum of 2.5 million meals for codes entered through 8/31/11. Valid in US only. $1 donated = 7 meals secured by Feeding America on behalf of local food banks.
**Markets include Chicago, Dallas, Hartford, Los Angeles, Miami, New York, Omaha, Philadelphia, San Diego, San Francisco and Washington, D.C.
SOURCE ConAgra Foods
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