New Feeding America® PSAs Highlight the 1 in 5 Kids Who Struggle with Hunger in the U.S.
Today, Feeding America launched new public service advertisements (PSAs) starring celebrity actress Jennie Garth to bring attention to childhood hunger. Feeding America, the nation’s leading domestic hunger-relief organization, has partnered with the Ad Council since 2008 on a Hunger Prevention campaign designed to raise awareness about hunger in America and the fight to solve it, led by the Feeding America nationwide network of food banks. Jennie Garth donated her time and talent for the project, as have other celebrity activists in past PSAs, including Scarlett Johansson and Jeremy Renner.
“No child should go hungry in this country,” said Jennie Garth. “Feeding America is working hard to make sure that, in our near future, childhood hunger will be a thing of the past.”
According to the U.S. Department of Agriculture (USDA), one in five children in America – 15 million kids – struggles with hunger. While food insecurity affects people of all ages, it is particularly devastating for children because of the potential for long-term consequences. Research has shown that good nutrition has implications for a child’s future physical and mental health, academic achievement and economic productivity.
“Childhood hunger is a problem we have the power to solve. It takes motivated people to support local food banks and the acceptance that hunger is faced by far too many children in every community across America,” said Diana Aviv, CEO of Feeding America. “We’re so grateful to Ms. Garth for lending her influence to this issue, and hope that these new PSAs allow us to expose the prevalence of child hunger and engage the nation in solving the problem.”
The new PSAs feature Garth in a food bank discussing the disproportionate effect of hunger on children and pointing out the fact that the billions of pounds of surplus edible food wasted each year in the U.S. can help feed families who are hungry. The ads encourage audiences to visit FeedingAmerica.org to learn more about hunger in their communities, and get involved in the fight to end hunger by volunteering at a local food bank, contacting their Members of Congress, and donating food or funds.
Links to the PSAs can be found here:
Jennie Garth :30 – https://youtu.be/m23rh-oLeJY
Jennie Garth :60 – https://youtu.be/fMslnYke1i8
“We’re proud to partner with Feeding America to continue to produce compelling work and help solve this critical issue,” said Lisa Sherman, President and CEO of the Ad Council. “No one should go hungry in America, especially around the holidays. We hope that Garth’s recognition will encourage volunteers, supporters and donors to support the millions of children in need.”
The new PSAs are an extension of the Hunger Prevention campaign which was launched by Feeding America and the Ad Council in 2008. The new TV PSAs were created pro bono by 360i. Per the Ad Council’s model, all PSAs will run in advertising time and space entirely donated by the media. Since the launch of the Hunger Prevention campaign, media outlets across the country have donated more than $374 million in support for the PSAs.
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Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
360i is an award-winning agency that drives results for Fortune 500 marketers by making brands culturally relevant amid the rapid pace of consumer behavior change. We are a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories across all channels. 360i is the only agency to be named a Top 3 agency on Advertising Age's Agency A-List three years in a row, and MediaPost's OMMA Agency of the Year two years straight. The agency's clients include Coca-Cola, Mondelez, Toyota and HBO. For more information, visit blog.360i.com or follow us on Twitter @360i.