Goya Foods launched its nationwide ‘Can Do’ campaign on Wednesday, June 28 at the Northern Illinois Food Bank, in Geneva, IL. 40,000 pounds of food was donated from Goya’s Bolingbrook, IL location. Goya is America’s largest Hispanic-owned food company, headquartered in Jersey City, NJ. The campaign is part of ‘Goya Gives,’ which is committed to promoting and supporting the overall wellbeing of communities through social responsibility, environmental initiatives and company values. “We’re very proud to launch this new program and to support Feeding America’s incredible work,” said Bob Unanue, President of Goya Foods.
A yearlong series of consumer product promotions and food donations to benefit Feeding America and local food bank members will follow. A minimum of 600,000 pounds of Goya products (rice, beans, canned products, meals, etc.) will be donated to families and individuals throughout the United States who lack access to nutritious, affordable and culturally appropriate meals.
The ‘Can Do’ campaign began on June 1, 2017 and will end May 31, 2018. For every can of GOYA® Refried Beans purchased during the month of June 2017, Goya will donate an average of four ounces of Goya food products to Feeding America. Throughout the course of the year, Goya will feature different product promotions. Consumers are provided with the opportunity to be a part of the ‘Can Do’ campaign and Feeding America’s fight to end hunger in the United States.