Produce for Kids will donate 1 meal* for every new follow on the Produce for Kids Facebook and Instagram pages during their first Holiday Meal Drive. The all-digital program launched November 1, 2016 and will run through December 31, 2016.
In addition to the Holiday Meal Drive, Produce for Kids will be sharing healthy holiday recipes throughout the holiday season and will host two Twitter parties that will focus on healthy holiday meals and drive new likes to their Facebook and Instagram pages.
*For each new follow on Facebook and Instagram, Produce for Kids will donate the monetary equivalent of 1 meal to Feeding America. One meal is equivalent to $0.09. One dollar helps provide 11 meals secured by Feeding America on behalf of local food banks. Produce for Kids will provide a maximum donation of $5,000, or 55,000 meals, for the promotion running November 1 to December 31, 2016.