Chief Marketing Officer
Johanna Vetter is Chief Marketing Officer at Feeding America, the nation’s largest hunger-relief organization. She is responsible for overseeing brand strategy and marketing efforts to mobilize the public around hunger and drive awareness for Feeding America and its local food bank network. She also oversees the individual giving program which includes annual mail, online and major gifts, which together generate more than 40% of Feeding America’s annual operating revenue.
Vetter also directs public service announcement campaigns of Feeding America in partnership with the Ad Council. She launched the organization’s most successful TV and radio PSA campaign featuring Spanish language versions and celebrities like Matt Damon, Ben Affleck,as well as an outdoor PSA campaign that featured original art by noted artist Shepard Fairey.
Previously, Vetter served as Vice President of Marketing Communications at Global Hyatt Corporation where she led strategic development and implementation of business-to-business and consumer marketing programs. She oversaw development and execution of all brand advertising and communications globally.
Beginning her tenure at Global Hyatt Corporation as Director of Advertising and Marketing Communications, Vetter was responsible for developing and executing marketing communications for Hyatt Hotels & Resorts across all marketing disciplines, including advertising, direct marketing, online, and public relations to reach consumer segments. Prior, Vetter was at Euro RSCG Chicago.
Johanna’s most rewarding accomplishment has been raising two beautiful and healthy children, along with her husband in Chicago, Illinois. Vetter holds a Bachelor’s degree in Business Management from Providence College.